By Lillyan Baker
From fast reaction times on the drag strip to quickly responding to a broken appliance, Charlie Goff, owner of Mr. Appliance® of Central Texas, has taken the values he applies to his appliance repair business to the street to teach his son to be the best sportsman.
“I operate my business under the Code of Values, where respect, integrity and customer satisfaction are the forefront to my business,” Goff said. “Those same values I have taught my son, both on and off the race track.”
Recently, Charlie’s son, CJ Goff, 11, competed in the Last Points Race of the Year at the Temple Academy Raceway in Temple, Texas on Sunday, Sept. 18. With Mr. Appliance of Central Texas’s proud orange and blue supporting the youth drag racer, CJ was able to overcome his opponent in the final round of elimination to take the win!
CJ competes in bracket racing, which is a form of drag racing that measures the consistency of the performance of the driver and the car. This type of racing focuses on shifting ability, reaction time and being able to control the car, instead of only measuring speed.
The award for winning a race consists of different amounts of money and for several racers, like CJ, they use their winnings to help fund the maintenance for their racecar. Not only will CJ’s car benefit from his speed racer ability, but so will his local church. CJ always donates 15 percent of his winnings to his church as a way to give back to the community that gives him so much.
“Winning is great, but you can’t get upset when you lose. You have to learn from it, let it go and get focused for the next time out,” Goff said. “That’s an important life lesson that I teach my son and that I use in my business and on the track.”

















